An October analysis in Nhan Dan examines why attractive scenery may not be enough to make a destination competitive. Tourism specialists argue that places need experiences rooted in their own culture and community life. They suggest measuring success through longer stays and benefits for residents, not visitor totals alone. A package containing transport, meals and tickets may be convenient, but it does not necessarily create a memorable experience. Businesses need to understand the people they hope to attract.
The analysis calls for research into visitors’ interests and stories that reveal a destination’s particular character. Community participation can help connect those stories with people who maintain local traditions. Copying a successful market or entertainment format from elsewhere may weaken the differences travellers came to discover. These are recommendations about how tourism could develop, rather than evidence of results across the country. A distinctive experience should help visitors understand a place instead of simply giving them another photograph.