A tourism campaign featuring Lisa of the band Blackpink has brought Thailand wide attention. The Tourism Authority of Thailand says it produced more than 567 million baht in estimated publicity value. That is about 17 million dollars. The campaign began in January 2026 with the idea "Feel All the Feelings". Its films were watched more than 89.4 million times.
The effects appeared at places shown in the videos. At the Red Lotus Sea in Udon Thani, visitor numbers in February rose almost 80 percent from a year earlier. Khao Sok National Park welcomed 34 percent more visitors between February and June. The tourism agency says the campaign also draws attention to destinations outside familiar cities. For 2027, it plans to focus more on high-value tourism. It also wants travelers to explore beyond the major cities.