Viet Nam has many types of traditional theatre like Cheo, Tuong, and puppet shows. In late July, Ha Noi Cheo Theatre started 'The Charm of Ha Noi Cheo.' The show connects famous characters with modern style. Other Ha Noi theatres are creating programmes to attract tourists. These shows help promote the city.
However, Vietnamese theatre faces challenges today. Many theatres have old equipment. Director Duong Minh Giang says artists must change their thinking. Theatre needs digital technology for marketing and ticket sales. It can work with tourism too. Some theatres sell merchandise like T-shirts and mugs. This helps them earn more money and become sustainable.